RABBITHOLE is a brand of original ethical cosmetics that supports the concept of minimalism.
The brand's founder, Maria Ruban, a biotechnologist-practitioner, created a line of care products suitable for people with allergies and atopy.
The brand supports the concept of zero-waste: solid shampoos and conditioners are sold in paper packaging that is easy to compost, and glass bottles from creams and tonics are accepted for reuse.
RABBITHOLE is a cruelty-free brand: all ingredients are exclusively vegan and certified, do not harm the environment.